Marketing : the core / Roger A. Kerin, Steven W. Hartley and William Rudelius.

By:

Kerin, Roger A

Contributor(s):

Material type:

TextPublication details: Boston, Mass : McGraw-Hill/Irwin, c2007.Edition: 2nd edDescription: 1 v. (various pagings) : ill. (some col.), col. map ; 29 cmISBN:

0072999896 (alk. paper)
9780072999891 (alk. paper)

Subject(s):

Marketing

DDC classification:

658.8 22 KER

Online resources:

Holdings
Item type	Current library	Call number	Status	Barcode
Short Loan Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1	658.8 KER (Browse shelf(Opens below))	Available	74023
Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1	658.8 KER (Browse shelf(Opens below))	Available	74003

Includes bibliographical references and indexes.

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