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How Brands Grow : what marketers don't know / Byron Sharp.

By: Material type: TextPublication details: Oxford ; New York : Oxford University Press, c2010.Description: xvii, 228 p. : ill. ; 24 cmISBN:
  • 9780195573565 (hbk.)
  • 0195573560 (hbk.)
Subject(s): DDC classification:
  • 658.827 22 SHA
Holdings
Item type Current library Call number Status Barcode
Short Loan Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 658.827 SHA (Browse shelf(Opens below)) Available 156010
Books Hamu Mukasa Library Open Access / General collection; Level 1 658.827 SHA (Browse shelf(Opens below)) Available 153471

Includes bibliographical references (p. 218-228).

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