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Paid, Owned, Earned : maximizing marketing returns in a socially connected world / Nick Burcher.

By: Material type: TextPublication details: London : Kogan page, c2012.Description: xiv, 279 p. : ill. ; 23 cmISBN:
  • 9780749465629
  • 9780749465636
Subject(s): DDC classification:
  • 23 658.8 BUR
Holdings
Item type Current library Call number Status Barcode
Books Hamu Mukasa Library Open Access / General collection; Level 1 658.8 BUR (Browse shelf(Opens below)) Available 153356
Short Loan Books Hamu Mukasa Library Open Access / General collection; Level 1 658.8 BUR (Browse shelf(Opens below)) Available 153355

Includes bibliographical references (p. 246-270) and index (p. 271-279).

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