What Americans Really Want . . . Really : the truth about our hopes, dreams, and fears / Frank I. Luntz.

By:

Luntz, Frank I

Material type:

TextPublication details: New York : Hyperion, c2009.Description: xxxiv, 302 p. ; 25 cmISBN:

9781401322816

Subject(s):

DDC classification:

306.30973090511 22 LUN

Summary: The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.

Holdings
Item type	Current library	Call number	Status	Barcode
Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1	306.30973090511 LUN (Browse shelf(Opens below))	Available	117744

Includes bibliographical references (p. [291]-293) and index.

The author of the bestselling "Words That Work" examines what Americans say they want, how their actions often contradict those claims, and what that means for businesses.

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