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The religious dimensions of advertising / Tricia Sheffield.

By: Material type: TextSeries: Religion/culture/critiquePublication details: New York : Palgrave Macmillan, 2006.Edition: 1st edDescription: xvi, 190 p. ; 22 cmISBN:
  • 1403974705 (alk. paper)
  • 9781403974709 (alk. paper)
Subject(s): DDC classification:
  • 659.1 22 SHE
LOC classification:
  • HF5821 .S49 2006
Other classification:
  • 85.40
Online resources:
Contents:
Totemic desires -- Worshiping a totem: Emile Durkheim's theories of religion -- Locating religious dimensions in the history of advertising -- The religious dimensions of advertising in the culture of consumer capitalism -- Refusing to be an advertisement: enacting disruptive performative identities against the religious dimensions of advertising.
Holdings
Item type Current library Call number Status Barcode
Books Bishop Barham University College Library Open Access / General collection 659.1 SHE (Browse shelf(Opens below)) Available 23690BBUC

Includes bibliographical references (p. [179]-184) and index.

Totemic desires -- Worshiping a totem: Emile Durkheim's theories of religion -- Locating religious dimensions in the history of advertising -- The religious dimensions of advertising in the culture of consumer capitalism -- Refusing to be an advertisement: enacting disruptive performative identities against the religious dimensions of advertising.

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