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Advertising media A to Z : the definitive resource for media planning, buying, and research / James Surmanek.

By: Material type: TextPublication details: New York : McGraw-Hill, c2004.Edition: 1st edDescription: viii, 337 p. ; 23 cmISBN:
  • 0071422145 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 659.1/03 22 SUR
LOC classification:
  • HF5826.5 .S848 2004
Online resources:
Holdings
Item type Current library Call number Status Barcode
Books Bishop Barham University College Library Closed Access l Short Loan 659.1/03 SUR (Browse shelf(Opens below)) Available 25642BBUC

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