| 000 | 00577nam a22001697a 4500 | ||
|---|---|---|---|
| 008 | 120207t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0131945807 | ||
| 040 |
_aUCULIB _cUCULIB |
||
| 082 |
_222 _a658.848 _bUSU |
||
| 100 | 1 |
_aUsunier, Jean-Claude _915360 |
|
| 245 | 1 |
_aInternational Marketing : _ba cultural approach / _cJean-Claude Usunier |
|
| 260 |
_aNew York : _bPrentice Hall, _cc1993. |
||
| 300 |
_axiii, 494 p. : _bill, ; _c24cm. |
||
| 500 | _aIncludes bibliographical references and index (p. 481-494) | ||
| 650 |
_aInternational marketing _915406 |
||
| 942 |
_2ddc _cBKS _01 |
||
| 999 |
_c16380 _d16380 |
||