| 000 | 00881cam a22002414a 4500 | ||
|---|---|---|---|
| 001 | 12926831 | ||
| 003 | OSt | ||
| 005 | 20220315110629.0 | ||
| 008 | 020912s2003 nju b 001 0 eng | ||
| 010 | _a 2002014903 | ||
| 020 | _a0471268674 (alk. paper) | ||
| 040 |
_cUCULIB _dUCULIB |
||
| 082 | 0 | 0 |
_a658.8 _222 _bKOT |
| 100 | 1 |
_aKotler, Philip. _98818 |
|
| 245 | 1 | 0 |
_aMarketing Insights from A to Z : _b80 concepts every manager needs to know / _cPhilip Kotler. |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2003. |
||
| 300 |
_axviii, 206 p. ; _c24 cm. |
||
| 500 | _aPublished simultaneously in Canada. | ||
| 504 | _aIncludes bibliographical references (p. 189-193) and index. | ||
| 650 | 0 |
_aMarketing. _99061 |
|
| 942 |
_2ddc _cBKS _037 |
||
| 999 |
_c16417 _d16417 |
||