| 000 | 007660000a22002410004500 | ||
|---|---|---|---|
| 003 | ugUCULIB | ||
| 005 | 20250529185856.0 | ||
| 008 | 120307t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0256139504 | ||
| 020 | _a0256206821 (International Student Edition) | ||
| 040 |
_cUCULIB _dUCULIB |
||
| 082 | 0 | 4 |
_a658.848 _222 _bCAT |
| 100 | 1 |
_aCateora, Philip R. _916650 |
|
| 245 | 1 | 0 |
_aInternational Marketing / _cPhilip R. Cateora. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bIRWIN McGraw-Hill, _cc1996. |
||
| 300 |
_axxiii, 772 p. : _bill. ; _c27 cm. |
||
| 440 |
_a(The Irwin series in marketing) _915596 |
||
| 500 | _aIncludes indexes (p. 749-770). | ||
| 650 |
_aInternational business enterprises _913138 |
||
| 650 |
_aExport marketing _915236 |
||
| 942 |
_2ddc _cBKS _032 |
||
| 999 |
_c1871 _d1871 |
||