| 000 | 00782nam a22002417a 4500 | ||
|---|---|---|---|
| 003 | ugUCULIB | ||
| 005 | 20250602201458.0 | ||
| 008 | 140901b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780071315555 | ||
| 020 | _a0071315551 | ||
| 040 |
_aUCULIB _cUCULIB |
||
| 082 |
_223 _a658.8 _bPET |
||
| 100 | 1 |
_aPeter, J. Paul. _916482 |
|
| 245 | 1 |
_aMarketing Management : _bknowledge and skills / _cJ. Paul Peter and James H. Donnelly. |
|
| 250 | _a11th ed. | ||
| 260 |
_aNew York : _bMcGraw Hill Irwin, _cc2013. |
||
| 300 |
_axvii, 796 p. : _bill. (some col.) ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 |
_aMarketing management. _98819 |
||
| 650 |
_aMarketing skills. _928327 |
||
| 700 |
_aDonnelly, James H. _eJr. _97430 |
||
| 942 |
_2ddc _cBKS _0148 |
||
| 999 |
_c25576 _d25576 |
||