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| 003 | ugUCULIB | ||
| 005 | 20250827113911.0 | ||
| 008 | 990909s2000 mau 001 0 eng | ||
| 020 | _a0316316962 (HC) | ||
| 020 | _a0316346624 (PB) | ||
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_aDLC _cUCULIB _dNNC _dOrLoB-B _dUCULIB |
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| 082 | 0 | 0 |
_a302 _221 _bGLA |
| 100 | 1 |
_aGladwell, Malcolm, _d1963- _930884 |
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| 245 | 1 | 4 |
_aThe Tipping Point : _bhow little things can make a big difference / _cMalcolm Gladwell. |
| 260 |
_aBoston : _bLittle, Brown and Company, _cc2000. |
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| 300 |
_axii, 301 p. ; _c22 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | 0 |
_g1. _tThe Three Rules of Epidemics -- _g2. _tThe Law of the Few: Connectors, Mavens, and Salesmen -- _g3. _tThe Stickiness Factor: Sesame Street, Blue's Clues, and the Educational Virus -- _g4. _tThe Power of Context (Part One): Bernie Goetz and the Rise and Fall of New York City Crime -- _g5. _tThe Power of Context (Part Two): The Magic Number One Hundred and Fifty -- _g6. _tCase Study: Rumors, Sneakers, and the Power of Translation -- _g7. _tCase Study: Suicide, Smoking, and the Search for the Unsticky Cigarette -- _g8. _tConclusion: Focus, Test, and Believe. |
| 520 | 1 | _a"New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. | |
| 520 | 8 | _aThese are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.". | |
| 520 | 8 | _a"Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics."--BOOK JACKET. | |
| 650 | 0 | _aSocial psychology. | |
| 650 | 0 |
_aContagion (Social psychology) _930885 |
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| 650 | 0 |
_aCausation. _930886 |
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| 650 | 0 |
_aContext effects (Psychology) _930887 |
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| 942 |
_2ddc _cBKS |
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| 999 |
_c39773 _d39773 |
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