000			00833pam a2200253 a 4500
003			OSt
005			20170214153206.0
008			950809s1996 iluab b 001 0 eng
020			_a0256182574
020			_a9780256182576
040			_aDLC _cUCULIB _dUCULIB
082	0	0	_a659.1 _220 _bARE
100	1		_aArens, William F. _917949
245	1	0	_aContemporary Advertising / _cWilliam F. Arens with the editorial collaboration of Jack J. Whidden.
250			_a6th ed.
260			_aChicago : _bIrwin, _cc1996.
300			_a1 v. (various pagings) : _bill. (some col.), col. map ; _c29 cm.
440		4	_aThe Irwin series in marketing
500			_aIncludes four pages of color tranparencies.
504			_aIncludes bibliographical references and index.
650		0	_aAdvertising.
700	1		_aWhidden, Jack J.
942			_2ddc _cOSB
999			_c41717 _d41717