| 000 | 00667pam a2200205 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250630202739.0 | ||
| 008 | 850816s1986 njua b 001 0 eng | ||
| 020 | _a0135570913 | ||
| 040 |
_aDLC _cUCULIB _dUCULIB |
||
| 082 | 0 | 0 |
_a658.8 _222 _bAND |
| 100 | 1 |
_aAnderson, Patricia M., _d1931- _929569 |
|
| 245 | 1 | 0 |
_aMarketing Communications / _cPatricia M. Anderson, Leonard G. Rubin. |
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc1986. |
||
| 300 |
_axiii, 450 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aCommunication in marketing. _915852 |
|
| 700 | 1 |
_aRubin, Leonard G. _929570 |
|
| 942 |
_2ddc _cOSB _02 |
||
| 999 |
_c42178 _d42178 |
||