000 00584nam a2200193 a 4500
003 OSt
005 20170314104923.0
008 931012s1993 iau b 000 0 eng d
020 _a0840383452
040 _aTxAbC
_cUCULIB
_dUCULIB
082 0 4 _a658.8
_220
_bADV
245 0 0 _aAdvertising :
_bconcepts, strategies, and issues /
_c Edd Applegate ... [et al.]
260 _aDubuque, Iowa :
_bKendall/Hunt Pub. Co.,
_cc1993.
300 _aix, 342 p. ;
_c28 cm.
504 _aIncludes bibliographical references.
650 0 _aAdvertising.
700 1 _aApplegate, Edd.
942 _2ddc
_cOSB
999 _c42200
_d42200