| 000 | 00780pam a2200241 a 4500 | ||
|---|---|---|---|
| 003 | ugUCULIB | ||
| 005 | 20250403150605.0 | ||
| 008 | 941006s1995 nyua b 001 0 eng | ||
| 020 | _a9780077174149 | ||
| 020 | _a0077174143 | ||
| 040 |
_aUCULIB _cUCULIB |
||
| 082 | 0 | 0 |
_a658.8 _222 _bJOB |
| 100 | 1 |
_aJobber, David, _d1947- _925033 |
|
| 245 | 1 | 0 |
_aPrinciples and Practice of Marketing / _cDavid Jobber and Fiona Ellis-Chadwick. |
| 250 | _a8th ed. | ||
| 260 |
_aBerkshire : _bMcGraw-Hill Education, _cc2016. |
||
| 300 |
_axxx, 813 p. : _bcol. ill. ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _925034 |
|
| 650 | 0 |
_aMarketing _zEurope _xCase studies. _925035 |
|
| 700 |
_aEllis-Chadwick, Fiona _925036 |
||
| 942 |
_2ddc _cBKS _0290 |
||
| 999 |
_c52138 _d52138 |
||