| 000 | 00762cam a22002174a 4500 | ||
|---|---|---|---|
| 003 | ugUCULIB | ||
| 005 | 20250307185427.0 | ||
| 008 | 100903s2010 njua b 001 0 eng d | ||
| 020 | _a9780470598825 (hbk.) | ||
| 040 |
_aUKM _cUCULIB _dC#P _dBWX _dVP@ _dYDXCP _dDLC _dUCULIB |
||
| 082 | 0 | 4 |
_a658.8 _222 _bKOT |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing 3.0 : _bfrom products to customers to the human spirit / _cPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan. |
| 260 |
_aHoboken, N.J. : _bWiley, _cc2010. |
||
| 300 |
_axv, 188 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing. _925034 |
|
| 700 | 1 |
_aKartajaya, Hermawan, _d1947- _926942 |
|
| 700 | 1 |
_aSetiawan, Iwan. _926943 |
|
| 942 |
_2ddc _cBKS _03 |
||
| 999 |
_c52162 _d52162 |
||