000			01851cam a2200241 i 4500
003			ugUCULIB
005			20250702094624.0
008			140415s2014 enka b 001 0 eng c
020			_a9781118622025 (paperback)
040			_aOU/DLC _beng _cUCULIB _dDLC _dUCULIB
082	0	0	_a302.2 _223 _bMcP
100	1		_aMcPhail, Thomas L., _eauthor. _927817
245	1	0	_aGlobal Communication : _btheories, stakeholders, and trends / _cThomas L. McPhail.
250			_a4th ed.
260			_aUK : _bJohn Wiley & Sons, Inc., _cc2014.
300			_aix, 326 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
505	0		_aGlobal communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies and organizations -- The Internet : the evolving frontier -- American multimedia conglomerates -- Stakeholders of multimedia conglomerates outside the United States -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music, and MTV -- CNN : international role, impact, and global competitors -- The role of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Toward globalization : the approaches and accomplishments of the four media giants in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions.
650		0	_aCommunication, International. _925513
650		0	_aCommunication _xInternational cooperation. _929602
776	0	8	_iOnline version: _aMcPhail, Thomas L., author. _tGlobal communication _bFourth edition. _dChichester, West Sussex ; Malden, MA : John Wiley & Sons Inc., 2014 _z9781118621974 _w(DLC) 2014015631
942			_2ddc _cBKS
999			_c52510 _d52510