000			01937cam a2200277 i 4500
003			ugUCULIB
005			20220222154233.0
008			140415s2014 enka b 001 0 eng c
020			_a9781119522188 (paperback)
020			_a9781119522249 (adobe pdf)
020			_a978111952256 (epub)
040			_aUCULIB _cUCULIB
082	0	0	_a302.2 _223 _bMcP
100	1		_aMcPhail, Thomas L., _eauthor.
245	1	0	_aGlobal Communication : _btheories, stakeholders, and trends / _cThomas L. McPhail, Steven Phipps.
250			_a5th ed.
260			_aUK : _bJohn Wiley & Sons, Inc., _cc2020.
300			_aix, 311 p. : _bill. ; _c28 cm.
504			_aIncludes bibliographical references and index.
505	0		_aGlobal communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies and organizations -- The Internet : the evolving frontier -- American multimedia conglomerates -- Stakeholders of multimedia conglomerates outside the United States -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music, and MTV -- CNN : international role, impact, and global competitors -- The role of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Toward globalization : the approaches and accomplishments of the four media giants in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions.
650		0	_aCommunication, international.
650		0	_aCommunication _xInternational cooperation.
700			_aPhipps, Steven.
776	0	8	_iOnline version: _aMcPhail, Thomas L., author. _tGlobal communication _bFourth edition. _dChichester, West Sussex ; Malden, MA : John Wiley & Sons Inc., 2014 _z9781118621974 _w(DLC) 2014015631
942			_2ddc _cSLB
999			_c61895 _d61895