000			02033cam a2200313 a 4500
003			ugUCULIB
005			20250905144255.0
008			030411t20022002nyua 001 0 eng d
020			_a0060007737
020			_a9780060007737
040			_aOCJ _beng _cUCULIB _dOCJ _dBAKER _dNLGGC _dVP@ _dBTCTA _dYDXCP _dOCLCF _dOCLCQ _dOCLCO _dWBT _dOCLCQ _dNZAUC _dOCLCQ _dKSU _dUtOrBLW _dUCULIB
082	0	0	_a658.827 _221 _bRIE
100	1		_aRies, Al. _926970
245	1	4	_aThe 22 Immutable Laws of Branding : _bhow to build a product or service into a world-class brand / _cAl Ries and Laura Ries.
246	3		_aTwenty-two immutable laws of branding
246	3	0	_aHow to build a product or service into a world-class brand
250			_a1st ed. _b[expanded]
260			_aNew York : _bCollins Business, _cc2002.
300			_axvi, 255 p. : _bill. ; _c24 cm.
500			_a"This edition combines The 22 immutable laws of branding and The 11 immutable laws of Internet branding, with added illustrations and text."
500			_aIncludes index.
505	0		_aThe 22 immutable laws of branding -- The 11 immutable laws of internet branding
520			_aThe definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Claims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so. Tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand
650		0	_aBranding (Marketing) _925331
650		0	_aMarketing _xDecision making _930996
650		0	_aInternet marketing
700	1		_aRies, Laura _930997
942			_2ddc _cSLB _01
999			_c62171 _d62171