| 000 | 00873cam a22002174a 4500 | ||
|---|---|---|---|
| 003 | ugUCULIB | ||
| 005 | 20250910083702.0 | ||
| 008 | 030410s2003 mau b 001 0 eng | ||
| 020 | _a0674011465 (alk. paper) | ||
| 040 |
_aDLC _cUCULIB _dDLC _dUCULIB |
||
| 082 | 0 | 0 |
_a378.73 _221 _bKIR |
| 100 | 1 |
_aKirp, David L. _931102 |
|
| 245 | 1 | 0 |
_aShakespeare, Einstein, and the Bottom Line : _bthe marketing of higher education / _cDavid L. Kirp. |
| 260 |
_aCambridge, Mass. : _bHarvard University Press, _cc2003. |
||
| 300 |
_avi, 328 p. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 265-314) and index. | ||
| 650 | 0 |
_aUniversities and colleges _zUnited States _xMarketing. _931103 |
|
| 650 | 0 |
_aEducation, Higher _xPublic relations _zUnited States. _931104 |
|
| 856 | 4 | 2 |
_3Book review (Education Review) _uhttp://edrev.asu.edu/reviews/rev302.htm |
| 942 |
_2ddc _cBKS _01 |
||
| 999 |
_c62588 _d62588 |
||