000			01015pam a2200265 a 4500
003			ugUCULIB
005			20220830121118.0
008			920212s1992 caua b 000 0 eng
020			_a0803943318
020			_a0803943326 (pbk.)
040			_aDLC _cUCULIB _dDLC _dUCULIB
082	0	0	_a362.1014 _220 _bBAC
100	1		_aBacker, Thomas E.
245	1	0	_aDesigning Health Communication Campaigns : _bwhat works? / _cThomas E. Backer, Everett M. Rogers, Pradeep Sopory.
260			_aNewbury Park, Calif. : _bSage, _cc1992.
300			_axv, 181 p. : _bill. ; _c22 cm.
504			_aIncludes bibliographical references (p. 177-179).
650		0	_aMass media in health education. _915990
650		0	_aCommunication in medicine.
700	1		_aRogers, Everett M.
700	1		_aSopory, Pradeep.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0655/92006165-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0655/92006165-t.html
942			_2ddc _cSLB
999			_c64982 _d64982