000 00516nam a22001937a 4500
003 ugUCULIB
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008 230405b ug ||||| |||| 00| 0 eng d
020 _a0071410937
040 _aUCULIB
_cUCULIB
_dUCULIB
082 _222
_a652.1
_bHIG
100 _aHiggins, Denis
245 _aThe Art of Writing Advertising /
_cDenis Higgins
250 _a1st ed.
260 _aNew York :
_bMcGraw-Hill,
_cc2003.
300 _a125 p. :
_bill. ;
_c19 cm
650 _aAdvertising
942 _2ddc
_cBKS
999 _c65624
_d65624