| 000 | 007950000a22002290004500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20180301162438.0 | ||
| 008 | 120206t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0072471425 (alk. paper) | ||
| 020 | _a0071199144 (international ed.: alk. paper) | ||
| 040 |
_aUCULIB _cUCULIB |
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| 082 |
_a658.8 _222 _bZEI |
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| 100 | 1 |
_aZeithaml, Valarie A. _915473 |
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| 245 | 1 |
_aServices Marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner. |
|
| 250 | _a3rd ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw-Hill, _cc2003. |
||
| 300 |
_axx, 668 p. ; _bill. ; _c26 cm. |
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| 504 | _aIncludes bibliographical references (p. 658-660) and index (p. 661- 668). | ||
| 650 |
_aServices marketing _915475 |
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| 700 | _aBitner, Mary Jo | ||
| 942 |
_2ddc _cOSB _025 |
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| 999 |
_c9351 _d9351 |
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