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Services Marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Contributor(s): Material type: TextPublication details: Boston : McGraw-Hill/Irwin, c2006.Edition: 4th edDescription: xxvii, 708 p. : ill., map ; 27 cmISBN:
  • 0072961945 (alk. paper)
Subject(s): DDC classification:
  • 658.8 22 ZEI
Holdings
Item type Current library Call number Status Barcode
Books Hamu Mukasa Library Open Access / General collection; Level 1 658.8 ZEI (Browse shelf(Opens below)) Available 99493
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 658.8 ZEI (Browse shelf(Opens below)) Available 99786
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 658.8 ZEI (Browse shelf(Opens below)) Available 99787
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 1 658.8 ZEI (Browse shelf(Opens below)) Available 99788
Books Kampala Campus Library Closed Access l Short Loan 658.8 ZEI (Browse shelf(Opens below)) Available 99492

Includes bibliographical references and index.

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