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Marketing management / Russell S. Winer.

By: Material type: TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Edition: 2nd edDescription: xxv, 481 p. : ill. (some col.) ; 29 cmISBN:
  • 0131405470
  • 0131228013
Subject(s): DDC classification:
  • 658.8 21 WIN
Contents:
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Includes bibliographical references (p. 435-451) and index(P.465-481)

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