Marketing / Roger A. Kerin ... [et al.].

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TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2003.Edition: 7th edDescription: xliii, 741 p. : col. ill. ; 29 cmISBN:

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DDC classification:

Holdings
Item type	Current library	Call number	Status	Barcode
Open Shelf Books	Hamu Mukasa Library Open Access / General collection; Level 2	658.8 MAR (Browse shelf(Opens below))	Available	92601

Includes bibliographical references (p. 682-710) and indexes.

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