Effective Advertising : understanding when, how and why advertising works / gerard Tellis J.

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TextPublication details: New Delhi : Sage publications, c2004.Edition: 1st edDescription: 203 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Bishop Barham University College Library Closed Access l Short Loan	659.1 TEL (Browse shelf(Opens below))	Available	22963BBUC

Includes Index

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