Advertising and Marketing to the New Majority /

Woods, Gail Baker.

Advertising and Marketing to the New Majority / Gail Baker Woods . - Belmont : Wadsworth Publishing co, c1995. - X,182P. ; 24 CM

Includes Indexes (p. 176-182)

0534241921


Advertising-United States-Case studies;
Marketing-United States-Case studies;
Minorities as consumers-United States;
Ethnic groups-Marketing-United States;

658.8348 / WOO