Advertising and Marketing to the New Majority / (Record no. 11536)

MARC details
000 -LEADER
fixed length control field 007920000a22002290004500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150619160236.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120229t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0534241921
040 ## - CATALOGING SOURCE
Transcribing agency UCULIB
Modifying agency UCULIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8348
Edition number 22
Item number WOO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Woods, Gail Baker.
9 (RLIN) 16369
245 ## - TITLE STATEMENT
Title Advertising and Marketing to the New Majority /
Statement of responsibility, etc Gail Baker Woods .
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Belmont :
Name of publisher, distributor, etc Wadsworth Publishing co,
Date of publication, distribution, etc c1995.
300 ## - PHYSICAL DESCRIPTION
Extent X,182P. ;
Dimensions 24 CM
500 ## - GENERAL NOTE
General note Includes Indexes (p. 176-182)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising-United States-Case studies;
9 (RLIN) 16370
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing-United States-Case studies;
9 (RLIN) 16371
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Minorities as consumers-United States;
9 (RLIN) 16372
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Ethnic groups-Marketing-United States;
9 (RLIN) 16373
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Date checked out
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Closed Access l Short Loan; Level 1 05.09.2010   658.8348 WOO 85377 05.09.2010 05.09.2010 Books  
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library - Law and Science section; Level 3 Closed Access l Short Loan; Level 1 29.02.2012 1 658.8348 WOO 85378 22.06.2015 29.02.2012 Books 19.06.2015