Market-Based Management :
Best, Roger J.
Market-Based Management : strategies for growing customer value and profitability / - 2nd ed. - Upper Saddle River, NJ. : Prentice Hall, c2000. - xxi, 385 p. ; ill (some Col.), ; 23cm.
Includes Index (p.375-384)
0130145467
Marketing-Management;
658.8 / BES
Market-Based Management : strategies for growing customer value and profitability / - 2nd ed. - Upper Saddle River, NJ. : Prentice Hall, c2000. - xxi, 385 p. ; ill (some Col.), ; 23cm.
Includes Index (p.375-384)
0130145467
Marketing-Management;
658.8 / BES