Principles of Marketing / 10th ed.

Kotler, Philip.

Principles of Marketing / Philip Kotler and Gary Armstrong, - 10th ed. - Upper Sanddle River, New Jersey : Prentice-Hall, c2004. - 1 v. (various pagings) : ill. (some col) ; 29 cm.

Includes bibliographical references (p. R-1-R-30) and index.

0131018612 9780131018617


Marketing
Management

658.8 / KOT