Principles of Marketing / (Record no. 13353)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 007690000a22002410004500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240701130027.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110314t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131018612 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780131018617 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UCULIB |
| Modifying agency | UCULIB |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | KOT |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 4824 |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of Marketing / |
| Statement of responsibility, etc | Philip Kotler and Gary Armstrong, |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Sanddle River, New Jersey : |
| Name of publisher, distributor, etc | Prentice-Hall, |
| Date of publication, distribution, etc | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 v. (various pagings) : |
| Other physical details | ill. (some col) ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. R-1-R-30) and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 4825 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 9 (RLIN) | 7428 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary . |
| 9 (RLIN) | 4826 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Short Loan Books |
| Koha issues (borrowed), all copies | 517 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Hamu Mukasa Library | Hamu Mukasa Library | Closed Access l Short Loan; Level 1 | 28.03.2011 | 246 | 4 | 658.8 KOT | 74040 | 01.08.2023 | 01.08.2023 | 28.03.2011 | Short Loan Books | ||||
| Dewey Decimal Classification | Hamu Mukasa Library | Hamu Mukasa Library | Closed Access l Short Loan; Level 1 | 14.12.2011 | 262 | 2 | 658.8 KOT | 86130 | 07.07.2023 | 06.07.2023 | 14.12.2011 | Short Loan Books | ||||
| Dewey Decimal Classification | Hamu Mukasa Library | Hamu Mukasa Library | Open Access / General collection; Level 2 | 10.08.2012 | 196 | 11 | 658.8 KOT | 110306 | 01.07.2024 | 01.07.2024 | 10.08.2012 | Open Shelf Books |