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Advertising : principles and effective IMC practice /

Advertising : principles and effective IMC practice / William Wells ... [et al.]. - Singapore : Pearson, Prentice Hall, c2007. - xxxiii, 650 p. ; ill. (some col.) ; 28 cm.

Includes bibliographical references and indexes (p. 641-650).

ISBN: 9780131676602 0131676601

Subjects--Topical Terms:
Advertising, audience behavior

Dewey Class. No.: 659.1 / ADV

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