Advertising : (Record no. 16325)

MARC details
000 -LEADER
fixed length control field 00699nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field ugUCULIB
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250530131940.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120131t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131676602
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131676601
040 ## - CATALOGING SOURCE
Original cataloging agency UCULIB
Transcribing agency UCULIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 659.1
Item number ADV
245 ## - TITLE STATEMENT
Title Advertising :
Remainder of title principles and effective IMC practice /
Statement of responsibility, etc William Wells ... [et al.].
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Singapore :
Name of publisher, distributor, etc Pearson, Prentice Hall,
Date of publication, distribution, etc c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 650 p. ;
Other physical details ill. (some col.) ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes (p. 641-650).
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising, audience behavior
9 (RLIN) 11994
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wells, William.
9 (RLIN) 11993
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Koha issues (borrowed), all copies 42
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Source of acquisition
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 31.01.2012 6 659.1 ADV 81812 28.07.2017 28.07.2017 31.01.2012 Open Shelf Books  
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 31.01.2012 4 659.1 ADV 93913 22.03.2018 21.03.2018 31.01.2012 Open Shelf Books  
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 31.01.2012   659.1 ADV 93912 31.01.2012   31.01.2012 Open Shelf Books  
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 31.01.2012 2 659.1 ADV 93909 13.06.2016 13.06.2016 31.01.2012 Open Shelf Books  
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 31.01.2012 1 659.1 ADV 93910 21.05.2014 21.05.2014 31.01.2012 Open Shelf Books  
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 31.01.2012 1 659.1 ADV 93911 19.05.2015 18.05.2015 31.01.2012 Open Shelf Books  
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 31.01.2012 5 659.1 ADV 81816 27.05.2015 26.05.2015 31.01.2012 Open Shelf Books  
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 31.01.2012 8 659.1 ADV 81810 20.03.2018 19.03.2018 31.01.2012 Open Shelf Books  
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Closed Access l Short Loan; Level 1 31.01.2012   659.1 ADV 81813 31.01.2012   31.01.2012 Books  
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 31.01.2012 8 659.1 ADV 81808 16.08.2017 15.08.2017 31.01.2012 Open Shelf Books  
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 31.01.2012 2 659.1 ADV 81811 01.08.2017 28.07.2017 31.01.2012 Open Shelf Books  
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 31.01.2012 2 659.1 ADV 81804 16.05.2016 04.04.2014 31.01.2012 Open Shelf Books  
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 31.01.2012 4 659.1 ADV 81815 13.07.2016 13.07.2016 31.01.2012 Open Shelf Books  
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 31.01.2012 3 659.1 ADV 81809 26.03.2018 23.03.2018 31.01.2012 Open Shelf Books  
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 31.01.2012 2 659.1 ADV 81803 23.05.2014 23.05.2014 31.01.2012 Open Shelf Books  
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 31.01.2012 5 659.1 ADV 81802 19.08.2015 29.05.2015 31.01.2012 Open Shelf Books  
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 15.02.2012 7 659.1 ADV 81814 06.10.2017 29.07.2017 15.02.2012 Open Shelf Books  
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 1 26.06.2013   659.1 ADV 81807 26.06.2013   26.06.2013 Books Purchase
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 1 16.07.2013   659.1 ADV 81805 16.07.2013   16.07.2013 Books  
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 1 14.08.2013 1 659.1 ADV 81806 27.07.2017 27.07.2017 14.08.2013 Books