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Consumer Behavior Marketing Strategy /

Peter, J.Paul .

Consumer Behavior Marketing Strategy / J.Paul Peter and Jerry C. Olson . - 5th ed. - Boston : Mc Graw Hill , c 1999. - xxv, 545p. ; ill. ; 26 cm

Includes Glossary (p. 511-522)Indexes (p.523-545 )

ISBN: 0256261903

Subjects--Topical Terms:

Dewey Class. No.: 658.8342 / PET

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