Consumer Behavior Marketing Strategy / J.Paul Peter and Jerry C. Olson .

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TextPublication details: Boston : Mc Graw Hill , c 1999.Edition: 5th edDescription: xxv, 545p. ; ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1	658.8342 PET (Browse shelf(Opens below))	Available	86134

Includes Glossary (p. 511-522)Indexes (p.523-545 )

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