Ratings Analysis : the theory and practice of audience research / 3rd ed.
Webster, James G.
Ratings Analysis : the theory and practice of audience research / by James G. Webster, Patricia F. Phalen, Lawrence W.Lichty - 3rd ed. - London : Lawrence Erlbaum Associates, c 2006. - xviii, 317p. : ill. ; 23cm
includes bibliographical references and index.
080585410x (pbk)
Research
384.543 / WEB
Ratings Analysis : the theory and practice of audience research / by James G. Webster, Patricia F. Phalen, Lawrence W.Lichty - 3rd ed. - London : Lawrence Erlbaum Associates, c 2006. - xviii, 317p. : ill. ; 23cm
includes bibliographical references and index.
080585410x (pbk)
Research
384.543 / WEB