Consumer Behavior : buying, having, and being / 8th ed.

Solomon, Michael R.

Consumer Behavior : buying, having, and being / Michael R. Solomon. - 8th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c 2009. - 720p. : col. ill. ; 28cm. - Pearson International Edition .

Includes bibliographical references and indexes.

Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.

9780135153369 0135153360


Consumer behavior.

658.8342 / SOL