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Consumer Behavior : buying, having, and being / Michael R. Solomon.

By: Material type: TextSeries: Pearson International EditionPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c 2009.Edition: 8th edDescription: 720p. : col. ill. ; 28cmISBN:
  • 9780135153369
  • 0135153360
Subject(s): DDC classification:
  • 658.8342 22 SOL
Online resources:
Contents:
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
Holdings
Item type Current library Call number Status Barcode
Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 658.8342 SOL (Browse shelf(Opens below)) Available 113040
Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 658.8342 SOL (Browse shelf(Opens below)) Available 113039

Includes bibliographical references and indexes.

Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.

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