International Marketing / 14th ed.
Cateora, Philip R.
International Marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 14th ed. International edition. - Boston : McGraw Hill, 2010. - xxxi, 711 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and indexes.
9780071084215 0071084215
Business--Marketing strategies
658.848 / CAT
International Marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 14th ed. International edition. - Boston : McGraw Hill, 2010. - xxxi, 711 p. : ill. (some col.) ; 28 cm.
Includes bibliographical references and indexes.
9780071084215 0071084215
Business--Marketing strategies
658.848 / CAT