Consumer Behavior : building marketing strategy / 12th ed.
Hawkins, Del I.
Consumer Behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - 12th ed. - New York : McGraw-Hill Irwin, c2013. - xxvii, 772 p. : col. ill. ; 27 cm + 1 CD-ROM (4 3/4 in.)
LC Copy 1 imperfect: accompanying CD-ROM wanting.
Includes bibliographical references and index.
9780073530048 (alk. paper) 0073530042 (alk. paper) 9780071315128 0071315128
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
658.83420973 / HAW
Consumer Behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - 12th ed. - New York : McGraw-Hill Irwin, c2013. - xxvii, 772 p. : col. ill. ; 27 cm + 1 CD-ROM (4 3/4 in.)
LC Copy 1 imperfect: accompanying CD-ROM wanting.
Includes bibliographical references and index.
9780073530048 (alk. paper) 0073530042 (alk. paper) 9780071315128 0071315128
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
658.83420973 / HAW