Consumer Behavior : (Record no. 29063)

MARC details
000 -LEADER
fixed length control field 01071cam a2200289 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field ugUCULIB
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250307171317.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111201s2013 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073530048 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073530042 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071315128
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071315128
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency UCULIB
Modifying agency DLC
-- UCULIB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83420973
Edition number 23
Item number HAW
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
9 (RLIN) 26935
245 10 - TITLE STATEMENT
Title Consumer Behavior :
Remainder of title building marketing strategy /
Statement of responsibility, etc Del I. Hawkins, David L. Mothersbaugh.
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 772 p. :
Other physical details col. ill. ;
Dimensions 27 cm +
Accompanying material 1 CD-ROM (4 3/4 in.)
500 ## - GENERAL NOTE
General note LC Copy 1 imperfect: accompanying CD-ROM wanting.
Institution to which field applies DLC
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Geographic subdivision United States.
9 (RLIN) 26936
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Market surveys
Geographic subdivision United States.
9 (RLIN) 26937
650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Geographic subdivision United States
Form subdivision Case studies.
9 (RLIN) 26938
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mothersbaugh, David L.
9 (RLIN) 26939
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Koha issues (borrowed), all copies 28
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type Source of classification or shelving scheme
        Non-fiction Hamu Mukasa Library Hamu Mukasa Library Closed Access l Short Loan; Level 1 29.09.2015 17 1 658.83420973 HAW 127743 29.05.2024 29.05.2024 29.09.2015 Books  
          Hamu Mukasa Library Hamu Mukasa Library Closed Access l Short Loan; Level 1 29.09.2015 9   658.83420973 HAW 127744 13.02.2020 12.02.2020 29.09.2015 Short Loan Books  
          Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 1 02.10.2015 2   658.83420973 HAW 127745 30.05.2018 08.12.2016 02.10.2015 Books Dewey Decimal Classification
          Hamu Mukasa Library Hamu Mukasa Library Learning Commons 11.12.2015     658.83420973 HAW CD127744 11.12.2015   11.12.2015 Compact discs  
          Hamu Mukasa Library Hamu Mukasa Library Learning Commons 11.12.2015     658.83420973 HAW CD127743 11.12.2015   11.12.2015 Compact discs  
          Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 1 07.03.2025     658.83420973 HAW 130718 07.03.2025   07.03.2025 Books Dewey Decimal Classification
          Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 1 07.03.2025     658.83420973 HAW 130717 07.03.2025   07.03.2025 Books Dewey Decimal Classification
          Hamu Mukasa Library Hamu Mukasa Library Learning Commons 07.03.2025     658.83420973 HAW CD130718 07.03.2025   07.03.2025 Short Loan Books Dewey Decimal Classification
          Hamu Mukasa Library Hamu Mukasa Library Learning Commons 07.03.2025     658.83420973 HAW CD130717 07.03.2025   07.03.2025 Books Dewey Decimal Classification
          Kampala Campus Library Kampala Campus Library Closed Access l Short Loan 11.12.2015     658.83420973 HAW CD127745 11.12.2015   11.12.2015 Compact discs