The Impact of Marketing Communication on Brandloyalty :

Aseru, Doreen

The Impact of Marketing Communication on Brandloyalty : a case study of thecoca-cola Uganda / Aseru Doreen. - [s.l : s.n], 2015. - xii, 53 p. : ill. ; 31 cm.

Includes bibliographic references and appendix.


Marketing communication
Brand loyality

D 659.1 / ASE