The Impact of Marketing Communication on Brandloyalty : (Record no. 38800)

MARC details
000 -LEADER
fixed length control field 00624nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160923202501.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160211b xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency UCULIB
Transcribing agency UCULIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number D 659.1
Item number ASE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aseru, Doreen
245 ## - TITLE STATEMENT
Title The Impact of Marketing Communication on Brandloyalty :
Remainder of title a case study of thecoca-cola Uganda /
Statement of responsibility, etc Aseru Doreen.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc [s.l :
Name of publisher, distributor, etc s.n],
Date of publication, distribution, etc 2015.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 53 p. :
Other physical details ill. ;
Dimensions 31 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographic references and appendix.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing communication
9 (RLIN) 13534
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand loyality
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Dissertations & Theses
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Kampala Campus Library Kampala Campus Library Dissertation/Thesis Section 23.09.2016   D 659.1 ASE 133334 23.09.2016 23.09.2016 Dissertations & Theses