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The Contribution of Branding to Consumer Purchase Decisions :

Nabukeera, Joanita

The Contribution of Branding to Consumer Purchase Decisions : a case study of crown beverages limited Kampala / Nabukeera Joanita. - [s.l : s.n], 2016. - xii, 42 p. : ill. ; 31 cm.

Includes bibliographic references and appendix.

Subjects--Topical Terms:
Branding
Consumer purchase-- Decisions

Dewey Class. No.: D 658.827 / NAB

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