The Contribution of Branding to Consumer Purchase Decisions : (Record no. 41596)

MARC details
000 -LEADER
fixed length control field 00661nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170207210427.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160211b xxu||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency UCULIB
Transcribing agency UCULIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number D 658.827
Item number NAB
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nabukeera, Joanita
245 ## - TITLE STATEMENT
Title The Contribution of Branding to Consumer Purchase Decisions :
Remainder of title a case study of crown beverages limited Kampala /
Statement of responsibility, etc Nabukeera Joanita.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc [s.l :
Name of publisher, distributor, etc s.n],
Date of publication, distribution, etc 2016.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 42 p. :
Other physical details ill. ;
Dimensions 31 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographic references and appendix.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
9 (RLIN) 13534
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer purchase
9 (RLIN) 7921
General subdivision Decisions
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Dissertations & Theses
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Kampala Campus Library Kampala Campus Library Dissertation/Thesis Section 07.02.2017   D 658.827 NAB 139647 07.02.2017 07.02.2017 Dissertations & Theses