Global Marketing Management / 4th ed.

Global Marketing Management / [edited by] John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor. - 4th ed. - Reading, Massachusetts : Addison-Wesley, c1999. - viii, 703 p. : ill. ; 24 cm.

Includes bibliographical references.

0201350629 (pbk.) 9780201350623


Export marketing--Management.
Export marketing--Management--Case studies.

658.848 / GLO