Global Marketing Management / (Record no. 41701)

MARC details
000 -LEADER
fixed length control field 00825pam a2200241 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240220094134.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980904s1999 maua 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0201350629 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780201350623
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency UCULIB
Modifying agency UCULIB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.848
Edition number 21
Item number GLO
245 00 - TITLE STATEMENT
Title Global Marketing Management /
Statement of responsibility, etc [edited by] John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Reading, Massachusetts :
Name of publisher, distributor, etc Addison-Wesley,
Date of publication, distribution, etc c1999.
300 ## - PHYSICAL DESCRIPTION
Extent viii, 703 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing
General subdivision Management
-- Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Quelch, John A.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bartlett, Christopher A.,
Dates associated with a name 1943-
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Open Shelf Books
Koha issues (borrowed), all copies 3
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 14.02.2017 3 658.848 GLO 68528 20.02.2024 20.02.2024 14.02.2017 Open Shelf Books