Applications in Basic Marketing :
Perreault, William D.
Applications in Basic Marketing : clippings from the popular business press / - 1996-1997 ed. - Chicago : Irwin McGraw-Hill, c1997. - vii, 226 p. : ill. ; 26 cm.
Includes bibliographical references.
"Clippings from the popular business press."
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
0256204764
Marketing--Periodicals.
Marketing--Management--Periodicals.
Marketing--Management--Periodicals.
Marketing--Périodiques.
Marketing--Coupures de presse--Périodiques.
Marketing.
658.8 / PER
Applications in Basic Marketing : clippings from the popular business press / - 1996-1997 ed. - Chicago : Irwin McGraw-Hill, c1997. - vii, 226 p. : ill. ; 26 cm.
Includes bibliographical references.
"Clippings from the popular business press."
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
0256204764
Marketing--Periodicals.
Marketing--Management--Periodicals.
Marketing--Management--Periodicals.
Marketing--Périodiques.
Marketing--Coupures de presse--Périodiques.
Marketing.
658.8 / PER