Applications in Basic Marketing : (Record no. 42163)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01312cas a2200337 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170313100308.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 900615c19909999mauar b 0 a0eng c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256204764 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UCULIB |
| Transcribing agency | UCULIB |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| Item number | PER |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 9 (RLIN) | 14949 |
| 245 00 - TITLE STATEMENT | |
| Title | Applications in Basic Marketing : |
| Remainder of title | clippings from the popular business press / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1996-1997 ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chicago : |
| Name of publisher, distributor, etc | Irwin McGraw-Hill, |
| Date of publication, distribution, etc | c1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 226 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Clippings from the popular business press." |
| 580 ## - LINKING ENTRY COMPLEXITY NOTE | |
| Linking entry complexity note | Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Earlier selection Decision based on 1990 |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Title from title page. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Periodicals. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Periodicals. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Periodicals. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Form subdivision | Périodiques. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Coupures de presse |
| Form subdivision | Périodiques. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| Fuller form of name | (Edmund Jerome) |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Online version: |
| Title | Applications in basic marketing |
| Record control number | (OCoLC)748988109 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Open Shelf Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hamu Mukasa Library | Hamu Mukasa Library | Open Access / General collection; Level 2 | 13.03.2017 | 658.8 PER | 29527 | 13.03.2017 | 13.03.2017 | Open Shelf Books |